my story
About
A hair journey. A business story. A becoming.
daisy, then
This is more than hair. It always was. It touches representation. It touches business. It touches identity. And so when I sat down to write Lekwa Ntùtù - the memoir - I knew I couldn't just write about products and routines. I had to tell you a part of the story too.
Natural Tendrils started small. A name, a feeling, a stubborn idea that refused to leave me alone. Between the spreadsheets and the second-guessing, there was always this voice saying: there are women out there who need to hear this. From you. In your words.
"Choice is important. Truly."
What you'll find here is the work of a woman still figuring it out in real time. There are no gurus on this site. Only a book and a community I'm still learning how to hold.
From childhood I started hearing Lekwa ntutu - look at her hair - before I even understood what it meant. The conversation about my hair started before I did. I spent a long time running from that. I'm not running anymore.
My hair has lived in three cities. Beijing taught it discipline - long winters, a quiet I had never known, and a routine I had to keep on my own. London taught it patience - the slow grind of building. Abuja taught it to come home. Three cities, one crown. Every chapter is in here somewhere.
- Daisy
About the founder
Daisy Emenike
daisy, now
Daisy Emenike is the founder of Natural Tendrils, a beauty brand and quiet archive built on routine, ritual and a quiet kind of alchemy. A writer, visual artist and sustainability practitioner, she began documenting her hair journey from Beijing in 2013, and has spent the years since building, stepping back, and building again, in beauty and beyond.
Having lived and worked across Asia, Europe and Africa, she carries a wealth of knowledge shaped by the belief that beauty is not a product category but a practice: the small, repeated acts that return us to ourselves.
She is also the founder of Replastex, a circular economy initiative focused on plastic waste recovery, textile waste management and behavioural change for a sustainably resilient future.
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